Larry Burns is an Associated Consultant and the founder of Larry Burns Marketing. Larry has over thirty years' experience in management consulting and marketing, with corporations, advertising agencies and consulting firms.
Larry’s new product and positioning successes include the following:
|Coca Cola: Cherry Coke
||Kraft: Jell-O Yogurt
|Quaker Oats: Rice Cakes
||CPC: Hellmann’s Salad Dressings
||Frito Lay: Cracker Jack Bars
Larry's background includes seven years as President of Quaker Oats' Pet Food Division, where he doubled sales and quadrupled profits.
He also was Director of New Products at Armour where he developed several successful new product lines.
Earlier in his career, Larry was a Brand Manager at 3M and also an Account Executive for Young and Rubicam.
Larry attended the Advanced Management Program at the Harvard Business School.
He received his BA in Business Administration at Boston University's School of Management.