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Dave Tuchler
Dave Tuchler is a Project Director with significant experience in both consumer and B2B marketing, as well as consumer strategy consulting.  Dave is co-founder of Peregrine Advisors Ltd., a boutique marketing insights and strategy consultancy.  He has spent the majority of his career in consumer packaged goods, with a particular focus on food and beverages.

Prior to his work with Orrington, Dave was VP Global Marketing for Tate & Lyle, a leading ingredient supplier to the world's food and beverage companies.  At Tate & Lyle, Dave led global marketing for Splenda® Sweetener, and launched numerous benefit-based products into global markets.  Dave also created and led Tate & Lyle's global insights practice, which conducted studies on consumer attitudes toward health, food and ingredients in over 15 countries.

  He then spent eleven years at Spectra Marketing (now part of Nielsen), providing data-based segmentation and targeting strategies to top consumer goods customers.

Dave received his MBA in Marketing and Finance from Kellogg Graduate School of Management at Northwestern University.

He has a Bachelor of Science degree in Psychology from Duke University, with honors.

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