Optimize the Brand Product Assortment While Identifying New Growth Opportunities
The global leader of incontinence products sought to gain North American market share in the category by:
Through the analysis, Orrington helped SCA better align their current product assortment to the market, including; pricing, product SKUs relative to competitive offerings, and assessing high potential new product areas.
- Recommending the optimal TENA brand product assortment across two of their product lines
- Determining high growth new product opportunity areas in North America.
As an outgrowth of this case, a new product was developed to serve a formerly underserved need state- the need for an overnight pad.