Create an Innovative New Product For Strategic Brand Growth
A leading lawn and garden products company sought to differentiate themselves from their lower cost, private label competitors and others by launching a new ultra premium line of seed.
The client enlisted the help of Orrington to create the new innovative product concepts, with launch direction, including:
- How to position this new, higher priced premium product relative to lower cost rivals.
- Establishing optimal quality cues related to packaging and ingredients to indicate superior product.
- Aid in the branding architecture of the overall Scott’s product line-up, including ultra premium, premium and store level branded products.