Grow the Brand Through a Market Specific Strategy
A leading global manufacturer of cleaning products wanted to grow their brand by focusing on the growing Hispanic market.
The goal was to uncover unmet needs of Hispanic consumers and translate the insights into new marketing, trade and product strategies for growth.
To accomplish this, Orrington:
- Identified the optimal Hispanic targets through segmentation and analysis.
- Uncovered insights to understand the role of cleaning in Hispanic women’s lives.
- Aligned the product, channel and overall marketing strategy to the target Hispanic market.