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Client Challenge

Identify And Prioritize Growth Opportunities In The Breakfast Meal Occasion

A leading consumer packaged goods client with major food and beverage brands needed to identify opportunities to grow its position within the breakfast meal occasion.

The goal was to identify the most significant growth market areas and then create top performing new products for successful marketing launch.

The challenge was not only creative (creating innovative ideas), but also strategic, to develop an integrated strategic market growth map to use in guiding ongoing new product development.

Business Results
The client developed a strong pipeline of new breakfast products, based on a solid understanding of consumers' breakfast needs.  One example is the successful Breakfast Cookie below, a product aligned with consumers' need for a healthy, great-tasting and portable breakfast solution.