Abby Davidson is a Senior Consultant with Orrington Strategies and has ten years of management, sales, and strategic marketing consulting experience, including brand strategy and positioning.
Abby's work has focused on financial services growth strategies, including positioning, sales, product development and channel optimization.
Prior to Orrington Strategies, Abby was a line marketer at State Farm Insurance, where she worked in their Marketing Insights, Strategy and Planning division. At State Farm, Abby focused on creating strategic go-to-market recommendations across an array of initiatives, such as auto product growth. In addition, she was highly involved in brand strategy and positioning development for the young adult market.
Abby also has line business experience, working for Enterprise Fleet Management, a subsidiary of Enterprise Holdings, the largest car rental service provider in the world. While at Enterprise, Abby led and managed new business development for her portfolio while creating profitable returns on strategy plans for her clients.
Abby earned an MBA from Loyola University-Chicago Graduate School of Business, majoring in Marketing and Entrepreneurship.
She has a Bachelor of Science degree from Bradley University, majoring in Marketing. While at Loyola, Abby finished in the top 10% of her class, earning an invitation to the Beta Gamma Sigma international honor society.
Abby was a four year NCAA collegiate athlete as a member of a Division 1 volleyball team.